Logo design briefs for portfolio practice

The owners have been selling at a weekend market under a hand-drawn sign. They are opening a shop front and need a mark that works on the window, paper bags and a rubber stamp without looking like every other rustic bakery.

Local residents aged 25 to 65 walking past on the way to work, plus market regulars who already know the bread but not the name.

Design the primary wordmark and a small stamp version. Packaging layouts, the menu board and the website are out of scope.

• Must print in one colour on kraft paper with a rubber stamp
• No wheat sheaf, rolling pin or chef hat imagery
• The ampersand must stay readable at 20mm wide
• Budget allows a single typeface licence at most

• Three rough directions with one sentence on each
• The final wordmark in black and reversed
• A stamp version for bags at 30mm
• A mock-up on the shop window and a paper bag

3 days

• The name is readable from across the street
• The stamp version survives a smudged, uneven print
• Shown beside three competitor bakeries, it does not look interchangeable

The current logo was made by a member in 2015 and only works as a large sticker. With two new sites opening, Overhang needs a mark that holds up on wristbands, holds, the app icon and a 6-metre wall, and keeps long-time members on side.

Members aged 18 to 45, from first-timers to competition climbers, plus parents booking kids' sessions online.

Design a symbol, a wordmark and a lockup system that includes site names. Wayfinding, apparel ranges and photography are out of scope.

• The symbol must work at 16px as an app icon
• Lockups must fit site names from 4 to 14 characters
• Existing members voted to keep the orange; the shade can change
• Must embroider cleanly on a 40mm chest patch

• A short audit of what the current logo does well and badly
• Symbol, wordmark and three site lockups
• A minimum-size and clear-space sheet
• Applications: app icon, wristband, wall graphic, patch

10 days

• Members recognise it as the same gym in a quick five-person check
• Every lockup follows one rule rather than being drawn by hand
• The icon is identifiable on a phone home screen among ten others

Two utilities with long local histories have merged. Residents in each region distrust the other's name, bills are confusing during the transition, and the new mark must signal safety and continuity in an emergency notice as much as on a van.

Roughly 900,000 residents of all ages, including people reading emergency alerts on paper, plus staff, councils and regulators.

Design the master logo, a transition co-branding rule for the first 18 months, and its use in urgent public notices. The full visual identity, vehicles and uniforms are out of scope.

• Must pass WCAG AA contrast and never rely on colour alone
• Must reproduce in black on low-quality newsprint and fax
• Cannot reference either old logo's symbol directly
• Legal name and logo must appear together on regulated documents

• Research summary: what each community values in its current utility
• Three strategic directions with rationale and risks
• Master logo, monochrome and small-use versions
• Co-branding rules for the 18-month transition
• An emergency notice template showing the logo under pressure

3 weeks

• Residents from both regions describe it as neutral rather than a takeover
• The emergency notice is legible as a photocopy of a photocopy
• A reviewer can trace every design choice back to a stated reason